Episode 427 - That Podcast Guru Was Wrong - Why Your Podcast Needs a Trailer EpisodeWhy Your Podcast Needs a Trailer EpisodeBenefits of a Podcast TrailerA podcast trailer is a short, engaging preview that introduces your show, highlights its key themes, and teases upcoming contentIt acts as your podcast’s "elevator pitch," giving potential listeners a quick sense of what to expect, who you are, and why they should subscribeTrailers help build anticipation and attract an audience before your first full episode drops, allowing you to start growing your listener base earlyFor podcasters, creating a trailer clarifies your message and helps you succinctly communicate your show’s valueHow Podcast Player Apps Display TrailersApple Podcasts and Spotify both give trailers prominent placement. On Apple Podcasts, trailers appear in their own section within your show’s listing and are often displayed at the top of the episode listSpotify automatically shows the first trailer episode in your RSS feed at the top of your episode list, making it the first thing new listeners encounterMarking an episode as a trailer is straightforward with most podcast hosts, ensuring it’s recognized and featured by major platformsWhat Makes a Good Podcast TrailerIntroduce yourself and your show clearly and conciselyTease the core themes, topics, and unique value your podcast offersUse an engaging tone that reflects your podcast’s personality and styleInclude a clear call to action, such as subscribing or following your showKeep it focused-highlight what listeners will gain and what makes your podcast differentIdeal Trailer Episode LengthMost effective podcast trailers are between 60 and 90 seconds longThis length is long enough to convey essential information but short enough to keep it punchy and engagingAvoid making your trailer longer than two minutes; brevity is key to holding attentionWhat to Avoid Saying in Your TrailerDon’t oversell or mislead-be honest about your content and style to set accurate expectationsAvoid overusing sound effects or gimmicks that distract from your messageDon’t forget a clear call to action at the endSteer clear of vague promises or generic statements; be specific about what listeners will experienceDon’t make your trailer feel like a full episode or an extended introduction-keep it concise and focused on the hookMake your podcast trailers short, clear, and evoke excitement and anticipation, helping your trailer stand out in podcast apps and to new listenersSource: https://www.quillpodcasting.com/blog-posts/podcast-trailer____https://howtopodcast.ca/

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