Popcorn captivates the imagination. From baseball games, to the movies, to amusement parks. It's the best snack there is. But Berco's Popcorn on Chicago's Northside created a trademark flavor and blend named "Billion Dollar Popcorn, The World's Most Expensive Popcorn." Matt Bercovitz, the founder and creator will take you through his unlikely journey from his days bored as hell in college but guided by a brilliant mentor to becoming the purveyor of handcrafted and gourmet popcorn flavors, and winning in one of the most popcorn-competitive markets in the United States of America. Find Berco's at https://www.bercospopcorn.com.
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The Honest Field Guide is a production of brand strategy and visual identity agency Birk Creative at http://www.birkcreative.com. Episode song "Charmed Life" can be downloaded on Apple here https://music.apple.com/us/album/charmed-life/206143120?i=206143135 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com. Recorded at Stomping Ground Studios. Podcast mastering by Chris Enns of Lemon Productions http://www.lemonproductions.ca. Episode artwork by Alexander Barrett http://www.alexanderbarrett.com.
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