In this week's episode, Anju Visen-Singh and Dr. Kelly Dore discuss effective recruitment strategies for schools to widen their applicant pool. Kelly describes the challenges faced by recruitment teams today, including changes in admissions processes, demographic shifts, and the need to demonstrate a return on investment. The conversation explores strategies such as aligning marketing with the school's mission, considering non-academic factors in admissions, offering a robust student experience, and engaging with the community.  Timestamp of our conversation: 01:05 - Why widening the pathway is important 03:54 - What challenges do recruitment teams face? 08:42 - Effective recruitment strategies 13:05 - Engaging with your community 19:07 - Takeaways Speakers: Dr. Kelly Dore Co-Founder/VP Science & Innovation at Acuity Insights Anju Visen-Singh Vice President, Marketing at Acuity Insights Connect with Kelly: https://ca.linkedin.com/in/kelly-dore-7971b258 Connect with Anju: https://www.linkedin.com/in/anjuvisensingh/ Visit our blog for more exciting insights: https://acuityinsights.com/resources/blog/

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