What happens when a passionate runner turns his love for endurance sports into a groundbreaking nutrition brand? Bill Armstrong, founder of Neversecond Nutrition, shares his entrepreneurial journey with us, highlighting the pivotal collaboration with Dutch scientist Oscar Yikendra that has shaped the brand's identity. Bill delves into the significance of proper fueling strategies tailored for those not just leading the pack but also those in the middle and back. Uncover how Never Second Nutrition addresses the challenges of inconsistent product recommendations, providing athletes with straightforward and effective fueling options.

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