💡 How do businesses really succeed in sales today? In this episode of The HiveMind Podcast, I sit down with Anthony Bream, a seasoned go-to-market strategist, to uncover the biggest sales and marketing mistakes, how buyer behavior is shifting, and why aligning sales, marketing, and product is critical for long-term growth.
 
🚀 We cover practical strategies to fix your GTM motion, improve forecast accuracy, and understand how enterprises really buy—so you can close bigger deals, faster.
 
⏳ Time Chapters
 
00:00 Intro – Welcome to The HiveMind Podcast!
01:37 What Are the Biggest Go-To-Market Mistakes?
05:31 Right People, Right Time: Why Hiring Mistakes Hurt GTM
08:36 Why Sales Training Fails: The Missing Buyer Perspective
13:46 The Sales & Marketing Misalignment Problem
16:58 How to Build a Stronger Brand Presence as a Small Company
23:36 Scaling Challenges: How Growth Can Break Your Business
26:20 The Changing Role of SDRs & Outbound Sales
33:36 The AI Debate: When Should Sales & Marketing Use AI?
40:35 Enterprise vs SMB Sales: Where AI Helps and Where It Fails
45:38 CRO vs CSO: Who Should Own the Revenue Engine?
51:31 Is Revenue a Sales Problem or a Product Problem?
53:02 Outro & Final Thoughts

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