How can a strong organisational purpose help teams make better decisions—andput those decisions into action?In this episode, James Francis, Chief Executive of Saffron Housing, shares how hisorganisation is reshaping its approach to tenant service, safety, and decision-making, all guided by clear principles and a strong purpose.With five years as CEO and a deep connection to Saffron’s heartlands, James sharwhat it really means to embed principles like ‘doing the right thing,’ even when itinvolves tough choices.We dig into Saffron’s shift from a policy-driven to an empowerment-based approach, its work co-producing solutions with tenants, and initiatives like the ‘Community Membership Model’ to transform engagement with their residents.James also shares how to create a sense of psychological safety within teams todrive better decisions and outcomes for everyone.In this episode, we cover:● What ‘doing the right thing’ looks like in the housing sector.● How a clear purpose can drive better decisions across an organisation.● Why regulatory goals can create tension with tenant needs.● Key lessons from shadowing frontline staff and why listening matters.● The 3 principles shaping Saffron’s approach to tenant service.● The importance of tenant voices in shaping organisational strategy.● What Saffron plans to spend 33p out of every £1 on in 2028.● A key lesson from the Grenfell Tower testimony.● How Saffron uses the ‘CPI plus 1%’ rent increase to ‘do the right thing’.James is candid about the challenges Saffron has faced, but his unwaveringcommitment to building thriving communities makes this an unmissable episode for housing professionals looking to make a real impact.LEARN MORESaffron Housing Trust - www.saffronhousing.co.ukAndersen James - www.andersenjames.comCONNECTJames Francis on LinkedIn - www.linkedin.com/in/james-francis-3b793619James Leighton on LinkedIn - www.linkedin.com/in/james-leighton-65023b11LISTENSpotify - https://open.spotify.com/show/1JHMfNs33BK4UTOgaYt3cBApple Podcasts - https://podcasts.apple.com/za/podcast/the-hip/id1576686644YouTube - https://www.youtube.com/channel/UC7vH1zt3GSm3_B_-OhDSlRg

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