In this episode of The Highlight Real, we dive into the world of fashion and entrepreneurship with Qiantria! Qiantria (aka "Q") is the creator and CEO of Capanova, an premium hat store that started in Cincinnati, Ohio and has branched into Los Angeles, California in a few short years. In this episode we discuss Qiantria's journey toward entrepreneurship, the backstory of Capanova, and what it takes to turn a passion for fashion into a thriving business. Qiantria details the hard work, dedication, and creativity that's catapulted Capanova into the spotlight as well as the trials and tribulations that have made her stronger. From its roots in streetwear and hip-hop culture to becoming a beacon of style in Cincinnati and Los Angeles, this is one journey that is sure to inspire you. Experience this episode to gain some perspective, get inspired, and maybe even find yourself thinking about starting your own venture. Tune in!

Follow Us:
- The Highlight Real: https://www.instagram.com/thehighlightreal__/
- Capanova: https://www.instagram.com/capanova.usa/
- Qiantria: https://www.instagram.com/qiantria/
- Jhariah: https://www.instagram.com/jhariahw/

CHAPTERS:
0:00 - Intro
1:22 - Fashion Industry Entry
5:28 - Origin of Capanova Name
8:40 - Myth of Overnight Success
13:05 - Team Growth Strategies
17:30 - Importance of Belief in Success
21:39 - Qiantria and Keean Appreciation
22:40 - Team Building Criteria
26:20 - Qualities of a Good Team Member
27:45 - Creating a Welcoming Store Atmosphere
28:55 - Emotional Impact of Capanova Hats
33:16 - Product Confidence
37:00 - Overcoming Challenges
44:57 - Importance of Discipline
49:20 - Personal Encounters
50:16 - Lessons Learned in Fashion
54:17 - Entrepreneurial Advice
57:17 - Concluding Thoughts
59:50 - Outro

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