Doug Sandler spent 30 years as a Bar Mitzvah DJ before making the leap into podcasting. Today, he’s the founder of Turnkey podcast production services and an expert in podcast monetization. What’s more, as the host of the super-successful Nice Guys on Business Podcast and the author of Nice Guys Finish First, he’s a firm believer in building business relationships based on integrity, authenticity, and respect.In this episode, you’ll hear from Doug Sandler on:The power of praise. Doug points out that praise for a job well done is a much more powerful motivator for employees than criticism of their mistakes. So, as a small business owner, he describes how he likes to make a habit of catching his team members in the process of doing something right and finding opportunities to praise them for their performance.  Avoiding mutual mystification. As well as providing positive feedback, Doug sets out his approach to creating a better and more productive work environment by clarifying the company’s objectives and ensuring that employees are given the tools they need to meet expectations. The business of being nice. We talk about Doug’s ‘Nice Guy’ philosophy, and he explains how simple things like returning calls, turning up on time for appointments, and telling the truth can go a long way towards building successful business relationships.The key to podcast monetization. Doug reveals that advertising and sponsorship are not the most effective ways to monetize a podcast. Instead, he recommends building business relationships with podcast guests and turning them into clients, referral sources, affiliate relationships, and joint venture partners.The law of attraction. We dive into the subject of manifestation and discuss setting intentions, communicating goals, and consciously taking steps to achieve your objectives.

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