In this insightful episode of The Hidden Heroes of Tech, our expert guest Alison Bowen unpacks the multifaceted world of partnerships in business. Dive into the crucial reasons why companies seek out partners and explore the concept of scaling and scope. Alison challenges the common misconceptions around partnerships, discussing whether they truly help in creating net new business or if they’re just a drain on margins.🤝 Key Highlights:The Essentials of Partnership: Uncover why partnerships are critical for business expansion and how they influence scaling.Investing in Success: Learn why companies must pour resources into cultivating a robust partner ecosystem.Customer Influence: Analyze the customer's role in a company's decision to utilize partners.The Reality of Net New Business: Alison gives a balanced view on how partnerships can result in new opportunities.Profit Margins vs. Partnerships: Do partners really affect a company’s profit margins?Sales Quota & Partnerships: Addressing the tension between direct sales teams and partner contributions.Education & Compliance: The impact of direct sales and partner education, alongside compliance challenges.Transparency and Trust: How openness, honesty, and transparency form the bedrock of partner relationships.Avoiding Channel Conflict: Strategies to harmonize direct and indirect sales efforts.The Perception of Partners: Confronting the view of partners as competition within sales teams.Advocating for Partnerships: Strategies to promote partnerships without compromising company loyalty.Branding Beyond Borders: How partner relationships redefine a company's brand identity and the importance of engagement guidelines.Connect with Alison Linkedin https://www.linkedin.com/in/alison-bowen-73414a1/Connect with Mickey Linkedin  https://www.linkedin.com/in/mickeybharat/https://www.therevenuedoc.com/[email protected]#Partnerships #BusinessGrowth #TheDrivetoScale #BusinessStrategy Support the showClick Here to view the video version of this episodeNominate someone or yourself to be on the show email us at [email protected]

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