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Listen "A Special Tactical Episode: How to Become MicroFamous to the Right Group of People in the Marketplace"
Episode Synopsis
“They think that they need to be on social media all the time. And they need to jump on TikTok and that they're looking at all these success stories of ways to reach hundreds of thousands of people. And to me, it's just the wrong way to go about it. The idea that you build up this following of thousands of people and within that is a smaller group of people who will automatically buy something more expensive from you. I think that's proven to be false. They can't monetize it to save their life.”
— Matt Johnson
— Matt Johnson
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