We hear from Ruth Dale, Founder of Social Insight Marketing, a behaviour change marketing specialist, offering training to practitioners across a breadth of sectors looking to adopt a behaviour change approach to their work. 
With over 20 years experience across NHS, local and national government, Ruth has worked on almost every social and health issue out there. As well as her infamous behaviour change bootcamps, she also hosts the Behaviour Change Marketing Bootcamp podcast. 
 
You can find Ruth on Twitter, LinkedIn and her own site here
Things Ruth talks about including models and templates to try...
The Elephant and the Rider
COM-B model for Behavioural Change
EAST Framework
Dave Grey's Empathy Map

Books Ruth Mentions
Thinking Fast & Slow by Daniel Kahneman
Using Behavioural Science in Marketing by Nancy Harhut
Melina Palmer
Decoded, the Science behind why we buy, by Phil Barden

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