Episode 92: Edward Crisler from Radeon-exclusive AIB Sapphire joins the podcast to chat about the current GPU market. How will rising DRAM prices affect gaming GPUs? Can the GPU makers and AIBs absorb some of the increased cost? Also we talk about RDNA 4 and how successful it's been compared to previous generations, AMD's true market share, and of course, the Sapphire Puke box artCHAPTERS00:00 - Intro01:03 - RDNA 4 Launch at Sapphire05:11 - RDNA 4 vs Older Generations Success11:32 - The DRAM Crisis20:25 - AIBs Want More Control24:48 - Thoughts on 12VHPWR26:32 - How Are SKU Decisions Made?32:35 - Sapphire Puke35:27 - DRAM Pricing: What Can AMD and AIBs Do?44:50 - AI-Focused GPU Makers Owe Everything to Gamers50:56 - AMD's True Market Share59:05 - The Key to RDNA 4's Success1:03:13 - Outro with Ed's Favorite Sapphire GenerationSUBSCRIBE TO THE PODCASTAudio: https://shows.acast.com/the-hardware-unboxed-podcastVideo: https://www.youtube.com/channel/UCqT8Vb3jweH6_tj2SarErfwSUPPORT US DIRECTLYPatreon: https://www.patreon.com/hardwareunboxedLINKSYouTube: https://www.youtube.com/@Hardwareunboxed/Twitter: https://twitter.com/HardwareUnboxedBluesky: https://bsky.app/profile/hardwareunboxed.bsky.social Hosted on Acast. See acast.com/privacy for more information.

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