Samantha Rose is a 4x founder and the CEO of Endless Commerce, a platform helping brands scale in e-commerce. Before that, she founded Mvnifest and GIR: Get It Right, which was acquired by Pattern Brands in 2021. She’s also the Managing Partner at Hologram Capital.
In this episode, Samantha shares the hard lessons from building and scaling—why “if you build it, they won’t come” is brutally true, the challenges of turning an idea into reality, and what she learned about manufacturing the hard way.
This one’s packed with insights for anyone building from scratch!

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