Jonathan Becker is the Founder and President of Thrive Digital and a General Partner at Occasional Ventures. Thrive has overseen over $3.5B in paid customer acquisition ad spend since being founded in 2012. They focus on helping companies grow their business through paid customer acquisition campaigns, analytics, creative services, and data science. They have worked with some of the largest companies in the world and specialize in e-commerce, lead generation, user acquisition, and brand marketing.
In this episode, we discuss...

how Jonathan founded Thrive
landing Lululemon as a client early on
how he structured Thrive differently from other agencies
how he met the founder of Uber in the back of a cab and landed them as a client
biggest misconceptions around paid growth
running experiments with marketing
keeping up with different marketing platforms
would he start Thrive today
his investing style with Occasional Ventures
transitioning from CEO to chairman

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