Many of us can end up feeling like a commodity, just like everyone else in our industry. But by understanding our unique story, experiences, and values, we can differentiate ourselves and stand out from the crowd.In this episode, Carlos and Ben discuss delving into our own stories of change, and communicating it clearly and effectively to our audience.Undifferentiated businesses just become another name in a sea of competitors. They get overlooked because people can’t see anything special or different about what we offer. But by embracing our personal brand and sharing our story, we can attract the right clients who appreciate our expertise and are willing to pay for it.LinksJoin the Happy Pricing courseJoin the conversation live

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