Most agencies add value far beyond execution. They develop methodologies, frameworks, and strategic thinking that help clients make better decisions. But too often, they give that thinking away for free. Only to compete on price when it’s time for execution.Max Traylor has spent years helping agencies break this cycle. He’s an expert in packaging and selling strategy, helping agencies move from order takers to trusted advisors. In this episode, Max shares how to stop the race to the bottom and start getting paid for what you know, not just what you do.Here’s what we cover:Why giving away strategy in proposals undervalues your expertise, and how to change thatHow to stop being seen as a vendor and build stronger relationships with decision-makersThe first steps to productizing your strategy and selling it as a standalone offerPlus, Max explains how agencies can gain access to high-level conversations, avoid being “vendorified,” and turn strategy into a scalable revenue stream.Additional Resources:Download Max’s book, Agency Survival Guide: https://www.maxtraylor.com/book Follow Max on LinkedIn: https://www.linkedin.com/in/maxtraylor/Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter.This podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.

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