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Listen "Episode 84: Taking creative risks, social proof, & GTM alignment"
Episode Synopsis
In this episode of #TheGTMPack podcast, we interview Mark Huber, VP of Marketing at UserEvidence based in Chicago, IL.
In this conversation, we dig into:
💡 How to balance brand building with direct response efforts
💡 Who should own the collection of “social proof” like testimonials, etc within your GTM organization
💡 Tactical advice to improve alignment around content & storytelling
& more!
#b2b #gtm #marketing #socialproof #productmarketing #customermarketing
In this conversation, we dig into:
💡 How to balance brand building with direct response efforts
💡 Who should own the collection of “social proof” like testimonials, etc within your GTM organization
💡 Tactical advice to improve alignment around content & storytelling
& more!
#b2b #gtm #marketing #socialproof #productmarketing #customermarketing
More episodes of the podcast The GTM Pack Show
Episode 146: The “Invisible Pipeline” Is Real: Move Customer References to the Top of Funnel
29/09/2025
Episode 142: How Product Marketers Can Own Pricing Strategy and Earn Their Seat at the Table
26/08/2025
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