Are you talking about yourself when you should be talking to your customers? In this week's episode, hosts Lexi and Anderson dive deep into the art and science of creating brand messages that actually resonate with your target audience.You'll discover: • Why most businesses lead with features instead of benefits (and how to flip the script) • The "message mining" technique that uncovers your customers' authentic language • Simple A/B testing strategies that can double your conversion rates • How to maintain consistent messaging across all your touchpoints • Real examples of companies that transformed their results with better messagingPerfect for: Business owners, marketers, and entrepreneurs who want to stop blending into the noise and start connecting with the customers who matter most.

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