ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How Consumers Really Make Decisions with Dan Ariely"
Episode Synopsis
In this episode of the Growth Manifesto podcast we’re speaking with Dan Ariely - author of the book Predictably Irrational - about how and why consumers make “irrational” decisions, what that really means, and how brands can ethically use these insights to design better products, pricing, and experiences.
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