Are you pricing your offers too low and struggling to scale your business? In this episode of the Educational Design Lab Podcast, Nicole Lehman takes us back to her very first business—a childhood cookie stand—and extracts three powerful business lessons that still apply today. She highlights how the quality of your product, the way you price it, and the joy you bring into your business can determine long-term success. Nicole discusses the dangers of prioritizing sales over product excellence, the importance of pricing like an expert, and how finding joy in your work is essential for sustainability. She shares her own journey from undercharging as a virtual assistant to scaling a business that truly reflects her expertise. If you’ve been holding back on raising your prices or creating a standout offer, this episode is packed with valuable insights. Plus, Nicole challenges you to reflect on your first business experience and how it shaped your entrepreneurial mindset. Tune in to hear practical strategies for leveling up your offers while staying aligned with your passion. Don’t miss this conversation on turning childhood lessons into business wisdom!Episode Breakdown:Nicole’s childhood business: a 7-year-old’s cookie standThe three business lessons hidden in her first ventureWhy product quality should never be an afterthoughtPricing strategies that reflect your expertise and valueFinding joy in your business and staying aligned with your passionActionable steps to evaluate and improve your current offersListener challenge: What was your first business?Links & Resources:Join the Educational Design Lab email communityConnect with me on instagramCheck out the Expert Educator Membership

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