SummaryThis conversation delves into the evolving role of CPAs in the business landscape, emphasizing the importance of advisory services and the need for CPAs to adapt to remain relevant. The speakers discuss the shift in trusted advisors from accountants to financial advisors, the impact of private equity on CPA firms, and the necessity for CPAs to provide value-driven services that foster client relationships and drive business growth. The discussion culminates in a call to action for CPAs to embrace change and enhance their advisory capabilities.KeywordsGrowth Drive, CPA, advisory services, private equity, business growth, client relationships, financial advisory, exit planning, business value, professional developmentChapters00:00Introduction to the CPA Industry Challenges03:37The Evolving Role of CPAs06:17The Importance of Advisory Services09:08Building Trust and Referrals12:03Transitioning to a Value-Driven Approach14:56Driving Predictable Growth and Value18:53Understanding Growth and Value in Business22:06The Role of CPAs in Business Growth24:34Transforming CPA Firms for Future Success27:24Marketing Strategies for CPAs30:53The Future of Accounting and Private Equity34:19Success Stories in Growth Advisory36:46Introduction to the Growth Drive Summit36:48Building a Profitable Advisory Business

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