SummaryIn this episode, Matty F and Jon welcome Scott Dewing, a prominent wedding DJ, to discuss his journey in the industry. They explore the importance of branding, the transition from club DJing to weddings, and the impact of COVID on the business. Scott shares insights on how he navigates client expectations, the role of social media in his marketing strategy, and the significance of building relationships with wedding venues. The conversation highlights the evolving landscape of wedding entertainment and the unique selling propositions that set DJs apart in a competitive market.Instagram - djscottdewingwww.djscottdewing.co.ukTakeawaysBranding is crucial for standing out in the wedding industry.Transitioning from club DJing to weddings can be financially beneficial.Social media plays a significant role in attracting clients.Building relationships with venues can lead to more bookings.COVID provided an opportunity to focus on business development.Understanding client expectations is key to success.Unique selling propositions can differentiate DJs in a crowded market.Investing in quality equipment and branding materials pays off.Networking with other DJs can provide valuable insights and opportunities.Continuous learning and adaptation are essential in the entertainment industry.Chapters00:00 Reconnecting and Reflecting on the Year03:12 Charity Events and Community Engagement03:47 Podcast Journey and Listener Engagement05:28 Introduction and Guest Introduction10:51 Transitioning from Clubs to Weddings18:08 Building a Wedding DJ Business22:40 New Chapter25:47 Social Media and Marketing Strategies30:43 The Power of Social Media Presence35:34 Balancing Venue Recommendations and Availability42:00 Branding as a Unique Selling Proposition48:14 The Groove Junction Cut 48:22 Introduction and Branding Insights54:01 The Importance of DJ Appreciation and Wrap-Up56:32 The Groove Junction EndSend us a textThe rundown is sponsored by Pro Mobile Magazine. Use the discount code GROOVEPMSUB for 25% off your first years subscription. You can always follow DJ Matty F and DJ Jon Colley on TikTok and Instagram, @DJMattyF and @joncolley238

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