The problem with e-commerce in Africa

02/08/2020 11 min

Listen "The problem with e-commerce in Africa "

Episode Synopsis

In this episode, Muyiwa Lagos analyzes the problem of e-commerce in Africa using Nigeria as a reference point. He fingers Jumia and Konga as the reason why e-commerce is performing below expectation and suggest action plans for all e-commerce players in Africa (the vendors, the buyers and the platforms) can take e-commerce on the continent to its expected place of glory. 
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