204. The Jobs-to-be-Done Theory with Tony Ulwick (Part 1)

The Greg McKeown Podcast
15/06/2023 24 min Episodio 204
204. The Jobs-to-be-Done Theory with Tony Ulwick (Part 1)

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Episode Synopsis

Have you ever wondered why there are so many massive flops in business? How many products and services are launched and then almost immediately forgotten? How can companies spend millions and sometimes billions of dollars to produce something that customers ultimately say is not for them? Today I've invited Tony Ulwick, one of the fathers of the Jobs-to-be-Done theory, to help us understand this phenomenon. This is part one of a two part interview, so tune in for part two next week!
Learn more from Tony here: https://strategyn.com/tony-ulwick/

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