The pandemic has completely impacted and transformed the way companies communicate and market to their customers and prospective customers. Whilst people exists in an almost entirely digital environment, companies need to be creative and think entirely different to how they did at the beginning of 2020. In this episode, Matt is joined by LP/AD founder and CEO, Mr. Alex Shifrin, where they discuss the cataclysmic effects of the crisis on marketing events, digital campaigns, advertising and brand. What will be the immediate outcomes now and the long-term outcomes in the future?

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