Founder Story: Raising The Roof On Small Business Growth with Entrepreneur Ben Foulkes. How to Build Trust, Demand and Think BIG (& Stop Thinking Small!)

16/12/2025 45 min
Founder Story: Raising The Roof On Small Business Growth with Entrepreneur Ben Foulkes. How to Build Trust, Demand and Think BIG (& Stop Thinking Small!)

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Episode Synopsis

Send us a textA single sentence on a wall changed everything. Ben, the founder of Kempton Installation Services, walked into our Inner Circle meeting ready to blame the weather for a quiet order book—and walked out with a different story. We dig into how he stopped thinking like a small business owner, doubled down on what actually worked, and built a six-to-eight-week pipeline without praying for rain.We explore the surprising hero of his marketing: a trust-first “killer flyer” that beats flashy tactics. In a market plagued by scepticism, Ben’s piece leads with clarity—top customer questions answered, the real team on show, recent reviews, and a short founder story. After iterating, it scaled from 10,000 to 80,000 drops and outperformed every other channel. That decision to choose substance over sizzle didn’t just fill the diary; it filtered for serious buyers and sped up sales. Alongside that, we unpack the harder decision to hire—bringing in operations and sales to protect momentum—when fear might have said “cut.”The human threads matter just as much. Ben’s childhood built a voice that can stand alone; his dad’s perspective supplies grit when things wobble; his partner’s decisiveness balances his instinct to ponder; his daughter reframes success as kindness and joy. Those experiences shape the leader behind the rota, the quote on the wall, and the way the phone is answered. Expect practical, repeatable lessons for any service business: identify channels that consistently deliver, tell the truth better than your competitors, and create capacity before you hit the ceiling. Success, as Ben puts it, sits on the other side of fear—and ownership is the bridge.If this resonates, follow and share with a founder who needs the nudge. And if you got value from the show, leave a quick review—it helps more builders, makers, and doers find the mindset and methods to grow.Tune in next week for more stories of 'Distinction & Genius' from The Good Listening To Show 'Clearing'. If you would like to be my Guest too then you can find out HOW via the different 'series strands' at 'The Good Listening To Show' website. Show Website: https://www.thegoodlisteningtoshow.com You can email me about the Show: [email protected] Twitter thatchrisgrimes LinkedIn https://www.linkedin.com/in/chris-grimes-actor-broadcaster-facilitator-coach/ FaceBook Group: https://www.facebook.com/groups/842056403204860 Don't forget to SUBSCRIBE & REVIEW wherever you get your Podcasts :) Thanks for listening!

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