Welcome back after your Easter long weekend!On the pod today, Pete and Az dive into the big one, are builders becoming the next wave of influencers?They talk through what it means to build a personal brand in the building game, why trust and personality matter just as much as your project photos, and how names like Duayne Pearce and the Graya bros have built loyal followings without the fluff.They also get fired up about AI. Is it killing creativity or just making it too easy to be lazy? Az reckons AI is like an e-bike it gets you there faster, but don’t forget how to pedal. Plus, a reminder that if your posts sound like everyone else’s, you’re doing it wrong.There’s a shoutout to builders who are stepping up to educate others, why the basics like cashflow and quoting still trip up too many operators, and why The Good Builder is here to help fill the gaps that school never taught.Oh, and if you’re gifting Easter eggs, Pete’s a white choc man. Just saying.Don’t forget to like and follow the pod, share it with your mates, and slide into our DMs or get in touch

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