On this episode of The Goats of Growth, David "DMo", Morse, CRO, and best selling author of "The Heart of the Sale--How to Close More Deals with Disciplined Discovery", shares how disciplined discovery is what gives life to successfully closing b2b enterprise deals. There are many aspects of the discovery process, certainly too many to cover in one episode, but at the heart of of the discovery process is what he calls the "Magnificent 7", which are 7 kinds of questions that need to be asked throughtout dicsovery--with "Problem Questions" being chief among them. This is a must-listen episode for anyone who is paid to sell, or is paid to manage those who are paid to sell.  You can buy "The Heart of the Sale" Amazon now through this link. And if you're a CRO/VP Sales looking to help your team get better at disciplined discovery, reach out to DMo at yodavidmorse.com What you'll learn: 🔹 From Marine to Sales Leader – How military discipline translates into consistent success in business 🔹 The Power of Continuous Improvement – Why the best reps and leaders never stop evolving 🔹 The Magnificent Seven – A framework for disciplined discovery and deeper client understanding 🔹 The Problem Loop – Identifying the true cause behind business pain points 🔹 Trust & Timing – How to build credibility and guide clients through tough conversations 🔹 Empathy in Leadership – Balancing toughness with understanding to inspire high performance David Morse Linkedin Profile Buy the book here.

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