Social CPMs Continue to Rise and Google Releases First-Party Data Solution

The Glitch Report: The Original Marketing Botcast
22/11/2024 6 min Temporada 1 Episodio 27

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Episode Synopsis

In today’s episode, we discuss the rising cost per mille (CPM) on social platforms. Which sites are the most expensive and which ones are the best bargain? We also talk about the new first-party data solution released by Google and how Threads is prioritizing content from followed accounts over recommended content.

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