Snapchat Launches Sponsored AI Lenses and Google Ramps Up AI Overviews

The Glitch Report: The Original Marketing Botcast
09/04/2025 5 min

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Episode Synopsis

In today’s episode, we talk about Snapchat’s new Sponsored AI Lenses. These interactive lenses allow users to visualize themselves in various scenarios while also featuring a brand placement at the forefront. We also discuss Google’s increased use of AI Overviews and the concerning number of “hallucinations” experienced by generative AI tools.

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