Apple Search Ads Are More Important Than You Think and Google Expands AI Overviews

The Glitch Report: The Original Marketing Botcast
06/03/2025 5 min

Listen "Apple Search Ads Are More Important Than You Think and Google Expands AI Overviews"

Descargar episodio Ver en sitio original

Episode Synopsis

In today’s episode, we discuss a recent report that shows that 80% of the top 100 grossing apps and games in the U.S. App Store have utilized Apple Search Ads. We also talk about how Google is expanding AI Overviews to a broader range of queries and making them accessible globally. Finally, we touch on the new advertising tools being offered by Microsoft.

More episodes of the podcast The Glitch Report: The Original Marketing Botcast

Newer AI Models Are Less Accurate and Google Ads Launches New Charts 09/05/2025
Google Searches Have Declined and TikTok Introduces New Ad Options 08/05/2025
Google Introduces AI Max and ChatGPT is Still The Most Downloaded App 07/05/2025
Google Using AI Overviews for Local Search and Tourism Marketers Forced to Pivot 06/05/2025
Is Google Really The Best Search Engine and Reddit Sees Big Jump in Ad Revenue 05/05/2025
Meta’s AI-Powered Ads Are Increasing ROI and Google Expands AI Overviews 02/05/2025
Google Might Have to Share Search Data and TikTok Lets Your Direct Users to Other Messaging Apps 01/05/2025
X Continues to Lose Users and Google Tests New Shopping Ads Design 30/04/2025
Digital Video Ad Buys Surpass Linear TV and Google Search Console Is Frozen 29/04/2025
How to Structure Information for AI Search and New Dyanamic Overlays for Meta Ads 28/04/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA