AI Overviews Are Hurting Clickthrough Rates and Virtual Creators Get 15B Views

The Glitch Report: The Original Marketing Botcast
22/04/2025 4 min

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Episode Synopsis

In today’s episode, we talk about a recent report that confirms what we’ve all been thinking: Google’s AI Overviews are taking away organic clicks. We also discuss new data from YouTube that shows that virtual creators (AI-generated personas) received 15 billion views in 2024. Finally, we touch on some changes Google is making to search ads.

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