Host Joe Sampson sits down with Henning Schwinum, Co-Founder & Managing Partner of Vendux LLC, to discuss the growing demand for fractional sales leadership. Henning shares his journey from corporate sales leader to entrepreneur, the inspiration behind Vendux, and why companies today are redefining how they scale their sales teams.They dive into why multitasking CEOs struggle to grow, how outside perspectives drive sales innovation, and why a fractional VP of Sales can often be more committed than a full-time hire. Henning also explains how Vendux matches businesses with top-tier fractional sales leaders and why the traditional career path is evolving.If you're a business owner, sales professional, or executive considering fractional leadership, this episode is packed with insights you won’t want to miss!Key TakeawaysFractional sales leadership is growing – More companies are adopting this model to right-size leadership roles.Multitasking CEOs hurt business growth – Owners handling toomany roles risk limiting their company’s potential.Sales is human-to-human – Success depends on trust, process, and leadership, not just product expertise.Outside perspectives drive innovation – Bringing in a fresh sales leader can unlock new opportunities and strategies.Fractional leaders are highly committed – Their reputation, results, and future work depend on their success.Notable Quotes"Growth stalls when CEOs try to wear too many hats—fractional sales leadership is the solution." – Henning SchwinumA great product alone doesn’t guarantee sales—leadership, process, and trust do." – Joe Sampson"Sales is still a human-to-human business. It's about understanding people, not just data." – Henning Schwinum"The average tenure of a VP of Sales is just 12-18 months. Companies should consider fractional leadership." – Henning Schwinum

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