Bob Hoffman—legendary ad man, best-selling author, and the industry’s leading contrarian—pulls no punches in this conversation about the decline of creativity, the failures of digital media, and why advertising has lost its way.A sharp critic of metrics-driven marketing, Bob argues that the industry’s obsession with data has come at the cost of real brand-building, craftsmanship, and originality. He also explores the rise of personal branding and the creator economy, and how they could shake up traditional advertising.

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