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Listen "How a Startup can Sell to Giants: The Science of B2B Sales"
Episode Synopsis
It's no secret, selling is hard - especially as a startup. The modern day sales process is all about building relationships and giving value. And with almost zero reputation and bargaining power, initially, what can a startup do to capture the attention of giants? In this episode, we explore the science of business to business sales with Nicole Buskiewicz, founder of the multi-award winning (bootstrapped) startup, Advoc8.
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