Without a clear organisational purpose, a vision for the future and a set of values to guide you, it is impossible to make decisions on what to do or how to do it. These are the bedrock of any successful organisation - a sense of knowing why you exist and what sort of organisation you aspire to be. Sadly, too often, they end up being overlooked in the annual and monthly cycles of business execution or have been ignored for so long that they are no longer relevant (despite being neatly laminated and stuck on the boardroom wall).

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