"Set it and forget it" may have worked for traditional IT — but it breaks down in the age of GenAI. In this episode of The Generative Edge, Donovan is joined by Natali Delić, Director of Strategy & Digitalization at Telekom Srbija, to explore why GenAI and Agentic AI require organizations to fundamentally rethink how they design, run, and evolve their processes. Natali challenges the assumption that AI's primary value lies in automating what already exists. Instead, she argues that real impact comes from reinventing processes end to end, supported by strong data foundations, continuous governance, and sustained leadership engagement. We discuss why AI behaves less like a static system and more like a living one — and what that shift means for operating models, middle management, and long-term value creation. A practical, executive-level conversation for leaders looking to move beyond AI hype and toward responsible, sustainable transformation.   Thanks for listening to The Generative Edge! Subscribe, rate us, and share your thoughts! Watch our video episodes on YouTube. Want to be a guest or share your thoughts on The Generative Edge? Email us and we'll get back to you!  

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