Followed the company from its infancy but they never -explain – qualified for one of my books. But it’s tough to ignore advice form a guy who has a net worth of 158 billion dollars.Half of all online searches start on Amazon, 50% of Americans belong to Prime, and the company receives 1 of 2 dollars spent online. Article by Randall Lane, Editor of Forbes and have always admired him. Day 1 Tower – it’s the first day of their existence and the first day of the Internet (Think BIG Act Small) Emphasize growth over short term profitability  Multiple paths to yes, instead of multiple paths to no.  (Dan DiMicco, Nucor Steel) Celebrate and undo your small failures (Schwab) Looking for a differentiated idea – not a me too offering. Has to be big. Had to offer potentially great return on capital. Kindle story…. nobody wanted to do but Bezos said we need to start learning.  (arrow Electronics)

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