This week, in preparation for a speech in Arizona, I interviewed Patsy O’Brien, the Chief Operating Officer of Smith & Howard, an accounting and advisory firm in Atlanta, Georgia, a firm consistently rated the number one CPA firm in America by INSIDE PUBLIC ACCOUNTING. At the end of a great conversation Patsy said, “Wait a minute, there’s one more thing I need to tell you about before we wrap up.” What she said has profound implications for every business and is one of the coolest and biggest game changers I’ve ever come across.

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