Perry Marshall-80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Perry Marshall. The original live interview was 6/12/15. Perry Marshall has launched two revolutions in sales and marketing. In Pay Per Click advertising, he pioneered many of today’s best practices and wrote the world’s best selling book on internet advertising, The Ultimate Guide to Google AdWords. He’s also driven the 80/20 Principle deeper than any other author, being the first to articulate 80/20 as a fractal law of nature. 80/20 is the central lever for nearly every profitable strategy in sales, marketing and business. His book 80/20 Sales & Marketing is required reading in many growing companies.

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