What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?

Most important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That’s the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution . . . because it gives birth to shared interests that dwarf anything that existed previously.

David Nour is a growth strategist and the thought leader on Relationship Economics® – the quantifiable value of business relationships. In a global economy that is becoming increasingly disconnected, The Nour Group, Inc. has attracted consulting engagements from over 100 marquee organizations in driving unprecedented growth through unique return on their strategic relationships. David has pioneered the phenomenon that relationships are the greatest off balance sheet asset any organization possesses, large and small, public and private.

A native of Iran, David came to the U.S. with a suitcase, $100, limited family ties and no fluency in English! He earned an Executive MBA from the Goizueta Business School at Emory University and a BA degree in Management from Georgia State University.

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