Building a Freight Brokerage Brand: The Power of Consistency and Content Marketing with Paul-Bernard Jaroslawski of FreightCaviar & ShipperCRM

23/10/2024 35 min
Building a Freight Brokerage Brand: The Power of Consistency and Content Marketing with Paul-Bernard Jaroslawski of FreightCaviar & ShipperCRM

Listen "Building a Freight Brokerage Brand: The Power of Consistency and Content Marketing with Paul-Bernard Jaroslawski of FreightCaviar & ShipperCRM"

Episode Synopsis

Highlights from their conversation include:Paul's Background and Journey in Build Freight Caviar (1:05)Experience as a Freight Broker (2:29)Starting New Ventures (5:19)Founding Freight Caviar and ShipperCRM (6:45)Audience Engagement and Product Ideas (8:06)Mentorship and CRM Development (10:51)Pivoting to Shipper Database (12:44)Content Marketing Insights (17:51)Collaboration Dynamics (19:04)Consistency in Content Creation (20:52)The Role of Quantity in Quality (21:58)Importance of Consistent Newsletters (23:56)Measuring Success in Content (25:29)Interesting Advice from Guests (30:41)Desire to Interview Industry Pioneers (32:25)This or That Segment to Close (34:43)Dynamo is a VC firm led by supply chain and mobility specialists that focus on seed-stage, enterprise startups.Find out more at: https://www.dynamo.vc/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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