In this episode, Rick talks discusses the evolving landscape of sales enablement with Brian Trautschold, co-founder of Ambition, a leading sales performance management platform.Brian shares his entrepreneurial journey—from coffee runs and copy machines at UBS to co-founding multiple startups and building Ambition into a company that transforms sales teams through coaching, gamification, and trust.If you're a sales leader navigating the complexities of scaling your team or thinking about how AI and manager enablement will shape the next decade of performance, this is a must-listen conversation.Connect with Brian Trautschold: https://www.linkedin.com/in/brian-trautschold-97518219/Check out Ambition: https://ambition.com/Connect with Rick Smith: https://www.linkedin.com/in/rick-smith-094b29b/Check out Conquer: https://conquer.io/

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