Pricing isn’t just a number—it’s an experience. Inspired by The Future of Commerce article on AI-powered pricing, this episode breaks down how artificial intelligence is redefining how businesses manage pricing in both B2C and B2B environments.We explore the shift from static price lists to dynamic, customer-aware pricing models—powered by AI, machine learning, and micro-segmentation. Discover how predictive pricing, demand forecasting, and real-time optimization are driving better buying journeys, more accurate forecasts, and measurable bottom-line results. Plus, we look at what it takes to get there: from modernizing your data infrastructure to reimagining pricing as a strategic lever, not a back-office function.What You’ll Learn in This Episode:1. From Static Pricing to Dynamic PersonalizationWhy traditional price lists are giving way to AI-powered, individualized pricingHow micro-segmentation helps tailor offers based on behavior, urgency, and value perceptionThe shift from “one price fits all” to adaptive pricing across channels2. AI-Driven Insights for Better Margins and Demand ForecastingUsing predictive models to anticipate customer behavior and market shiftsHow AI enables smarter promotions, quote generation, and inventory pricingWhy AI helps protect margins—especially during downturns—without eroding loyalty3. The Power of Explainable, Transparent PricingBuilding customer trust through embedded pricing logic and value transparencyWhy B2B success depends on surfacing justification—not just numbers—in pricing toolsHow omnichannel platforms are integrating AI pricing intelligence into CPQ, ERP, and e-commerce workflows4. What It Takes to Make AI Pricing WorkThe operational shift: from siloed pricing to cross-functional collaborationThe cultural shift: pricing as a strategic function, not a reactive oneThe technology shift: investing in clean data, scalable platforms, and continuous learning loopsKey Takeaways:AI transforms pricing into a real-time, context-aware experience across channelsMicro-segmentation delivers pricing precision that reflects customer value, not just costPredictive models help organizations anticipate demand, optimize margins, and personalize offersTrust and transparency are essential—especially in B2B environments with negotiated pricingIntelligent pricing is a core growth lever for the future of omnichannel commerceSubscribe to our podcast for expert insights on AI, digital commerce, and omnichannel strategy. Visit The Future of Commerce for the latest thinking on intelligent pricing and customer experience innovation. Share this episode with pricing teams, sales leaders, and digital transformation champions looking to turn pricing into a competitive advantage.

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