13. Beef on Dairy with Lorna MarshallBeef-on-dairy is transforming how we think about efficiency, genetics, and profitability in cattle production—and few people have influenced that evolution more than Lorna Marshall, Vice President of Beef Genetics at Select Sires.In this episode of The Future of Beef Show, Lorna shares how she’s bridging the worlds of dairy precision and beef performance to drive genetic progress across the industry. From genomic testing to smarter sire selection, she lays out how technology and collaboration can help producers raise more consistent, high-value cattle—whether they’re working with commercial herds or crossbreeding programs.What You’ll Learn:How genomic testing is reshaping replacement heifer selectionWhy beef-on-dairy is redefining efficiency for both sectorsKey genetic trends driving profitability in modern herdsHow data and technology are changing breeding decisionsLessons from Select Sires’ approach to innovation and industry collaborationLinks:Future of Beef Show: www.futureofbeef.comFollow us on Facebook, Instagram, TikTokConnect with Lorna Marshall: www.selectsires.com from Drovers: www.drovers.com Learn more about Breedr: www.breedr.co Learn more about Corteva Agriscience: www.rangeandpasture.com

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