Did you know that according to Invesp Consulting it costs up to 5 times more to acquire a new customer than it costs to retain one? While brands spend millions of dollars on commerce sites, close to 98% of consumer visits do not end in a transaction.On this episode of The Funnel: A Digital Experience Podcast, guest Aimee Sutton uncovers Canopy Commerce Services and the impact it has on customer experiences. About Aimee Sutton:Aimee Sutton is Head of Commerce Services at Blue Acorn iCi. She leads Blue Acorn iCi’s full-service department, which supports the customer journey from end-to-end through services like call center and commerce operations. She has 8 years of experience working at Blue Acorn iCi, primarily focused on the client experience and end-to-end commerce capabilities. Listeners will learn:1. Why it’s important for leaders to evaluate their tech stack and vendor/agency ecosystem.2. How a major media company used Canopy Commerce Services to grow revenue and increase customer satisfaction. 3. How smaller teams can take advantage of these services for long-term growth. Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/ Follow Aimee Sutton on LinkedIn: https://www.linkedin.com/in/aimeesutton10/

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