In this episode of The Funnel, we explore how Adobe Experience Platform can enhance customer experiences within media and entertainment. From improving customer lifetime value to AI’s impact, hear from Blue Acorn iCi expert Katie Klein on how leading streaming and media platforms can utilize Adobe Experience Platform to enhance customer experiences. During the episode, listeners will uncover: - Key challenges brands face in the streaming audio and video space- Proven strategies to minimize churn in subscription and membership-based models- How Adobe Experience Platform bridges the gap from ad impression to customer actionHere are a few acronyms you’ll hear throughout the episode:CLTV: Customer lifetime valueCSAT: Customer satisfaction scoreCTV: Connected TVML: Machine learningNPS: Net promoter scoreOLV: Online videoStat Sig: Statistical significance VOC: Voice of the consumerFollow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/ Follow Guest Katie Klein on LinkedIn: https://www.linkedin.com/in/kleinkatie/ Read Katie’s blog: https://experienceleague.adobe.com/en/perspectives/data-in-value-out-from-use-cases-to-real-time-cdp-value Listen to her Adobe Experience League webinar: https://reg.adobe.com/flow/adobe/skill/sessions/page/catalog/session/1748563687471001PoHi

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