When organizations streamline internal processes and improve their content supply chain, they can ensure the right content reaches the right audience at the right time while maximizing impact and business value. Adobe’s Matthew Purdon, Sr. Product Director leading Adobe's Content Supply Chain, joins The Funnel to talk about personalizing content at scale with a content supply chain. Listeners will learn: -The impact an optimized content supply chain has on a business. -The biggest hurdles organizations face when rethinking their content process. -How teams with limited resources can start to streamline their content supply chain. To learn more about content supply chains, visit contentsupplychain.com. Follow Matthew Purdon on LinkedIn at https://www.linkedin.com/in/matthewpurdon/ Follow Blue Acorn iCi on LinkedIn at https://www.linkedin.com/company/blue-acorn-ici/

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