ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "11. Go to Market 101"
Episode Synopsis
Need advice on your go-to-market strategy? In this episode, startup executive & advisor Mike Volpe, (former CEO Lola.com, now acquired by Capital One) offers invaluable advice. Topics covered include: How do you link your product to customers?, Who are your customers and where do you find them?, How do you set your pricing? How do you integrate sales and marketing with your services?
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