David Burkus started out his career as a business school professor who was inspired and intrigued by the narrative nonfiction books being written by people like Malcolm Gladwell. On this episode of The Friday Habit, David tells Mark and Ben about how that inspiration became action when he realized that he wanted to help people work and lead more effectively by using storytelling techniques combined with science. He decided to advance his education by earning a Master’s in Organizational Psychology and a Doctorate in Strategic Leadership, providing him with the foundation to embark on his writing journey.Now, David has written 4 or 5 books (depending on how you classify his Audible project) on the intersection of psychology and business to help teams do their best work. He has written on the misconceptions of the creative process, setting up an effective work climate and culture, networking and its integration with science, declaring your company’s purpose and motivating people to join your cause, and leading from anywhere. David also provides some insight into the nonfiction writing industry, which he says starts with having a platform of your own. David started his podcast in 2010, back before there was adequate technology to support podcasting, and he was later approached by an agent based on the content and following he had built up there. Once he had an agent, they worked together to create a proposal which was sent to various publishers and the bidding/offer process began. If you do not get any publisher offers the first time around, you can tweak your proposal and try, try again. Once he had signed with a publisher, the bulk of the writing began, with lots of input and feedback from his editor. We will pick back up in the conversation next week!Connect with David:https://davidburkus.com/https://twitter.com/davidburkus?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://www.linkedin.com/in/davidburkushttps://www.ted.com/speakers/david_burkushttps://www.amazon.com/David-Burkus/e/B0091L00NG%3Fref=dbs_a_mng_rwt_scns_share Connect with us:To submit questions/comments, including voice memos: [email protected] https://www.thefridayhabit.com/[email protected] https://www.instagram.com/benjaminmanleyhttp://www.benjaminmanley.com/https://www.brandvivamedia.com/https://www.facebook.com/Marklab2https://www.linkedin.com/in/marklab2/

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